10 Ways to Make Money on TikTok in 2025

TikTok isn’t just the world’s fastest-growing social platform, it’s also one of the best places to build a business in 2025. With over a billion active users and a culture built around creativity, entertainment, and discovery, TikTok offers more ways than ever to earn real income.

But here’s the secret: you don’t need millions of followers to start making money. Whether you’re a small creator just starting out or a brand ready to scale, TikTok’s tools and opportunities give you the chance to turn content into cash flow.

From affiliate marketing to live selling and beyond, here are 10 proven ways to make money on TikTok in 2025!

1. Sell via TikTok Shop

TikTok Shop has become one of the most powerful ways to sell products directly through the app. With shoppable videos, your audience doesn’t need to leave TikTok to make a purchase, they can buy instantly while watching your content. This reduces friction and boosts conversion rates dramatically.

For creators, this means your TikTok content doesn’t just entertain, it can generate direct sales. If you already have your own art, craft or product, great! Get them listed. The platform is designed to make it as smooth as possible.

Pro tip: Pair trending audio when showcasing your craft, your art or product for viral reach.

2. Become a TikTok One Creator

In 2025, TikTok is putting even more focus on rewarding creators directly through its TikTok One program. Think of it as the platform’s “official creator marketplace”, a place where brands, advertisers, and agencies come to connect with TikTok influencers of all sizes.

By joining TikTok One, you make yourself discoverable to businesses that want to sponsor content, run ad campaigns, or collaborate on branded projects. This means you don’t have to wait around for deals to land in your DMs, the opportunities come to you.

What’s great is that you don’t need millions of followers to qualify, TikTok values authentic engagement just as much as raw numbers. If your content resonates and your audience interacts, you’re a strong candidate.

Pro tip: Optimize your TikTok profile before applying. A clear niche, consistent posting, and a professional bio will make you stand out to brands inside the TikTok One marketplace.

3. Launch Live Selling Sessions

Live shopping on TikTok is exploding. Going live allows you to interact with your audience in real time, answer questions, showcase features, and drop special offers. This builds trust and creates urgency that static videos just can’t match.

Your community will want to support you, and creating these moments where you show them what you make give them a chance to go the extra mile in supporting you.

Pro tip: Use live polls to ask your community what kind of art or craft they might be interested in for your next collection, building a stronger connection with your audience.

4. Earn with Affiliate Marketing

One of the easiest ways to start making money on TikTok in 2025 is through affiliate marketing, and our program makes it especially rewarding.

Here’s how it works:

• You share your unique referral link in your TikTok videos, bio, or livestreams.

• Every time someone makes a purchase through your link, you earn 10% of the revenue, for life.

• No upfront costs, no inventory, no customer service. Just create content, drive traffic, and get paid.

  
  

Why creators love it:

• Higher payouts: Most affiliate programs only pay around 5%. Ours pays double that.

• Scalable: The more content you post, the more passive income you can earn.

• Easy to integrate: You can add links to product demos, unboxings, tutorials, or even casual recommendations.

  
  

If you’re already making TikToks, affiliate marketing is the simplest way to turn your creativity into real income, starting today.

Pro Tip: If there are products you have been using for a while, reach out to the company making them and try to get affiliate link. It's easier to promote product you care about.

5. Sponsored Content & Brand Collaborations

Once you’ve built a following, brands will pay you to feature their products in your videos. Sponsored content is one of the most reliable and lucrative ways to monetize, especially if your niche aligns with the products being promoted.

The key is authenticity as brands want creators who can naturally weave their product into entertaining or educational content. If your audience trusts your voice, they’ll trust your recommendations. This trust is what brands pay for.

Pro tip: Even with a smaller following, you can land deals if you have high engagement rates and a clear niche.

6. Drive Traffic to Your Website

TikTok is an incredible top-of-funnel traffic driver. If you have your own website, whether that’s an online store, or a booking site, you can use TikTok to funnel users directly into your ecosystem.

Why is this powerful? Because on your own site, you’re in control. You capture emails, upsell, build loyalty programs, and retain customers without being at the mercy of TikTok’s algorithm. Many successful TikTok entrepreneurs use the platform primarily as an engine to power their off-platform sales.

Pro tip: Use strong calls-to-action like “link in bio” and make sure your landing page is mobile-optimized, since most TikTok traffic comes from phones.

7. TikTok Ads Affiliate Program

Not many creators realize this, but you can actually earn money by promoting TikTok’s own advertising platform. If your audience includes entrepreneurs, marketers, or small business owners, this is a perfect fit.

When someone signs up for TikTok Ads through your link, you get a commission. Since TikTok is investing heavily in growing its advertising base, this affiliate program can be a high-paying niche opportunity.

Pro tip: Create content that educates small business owners on TikTok marketing, then drop your affiliate link as the “next step” in the journey.

8. Leverage the Creator Fund

TikTok’s Creator Fund pays you directly for the views your videos generate. While the payouts aren’t huge compared to sponsorships or affiliate income, it’s still a great way to add passive revenue, especially if you’re already posting regularly.

Think of it as a baseline layer of income. The more content you create, the more you can collect. And when combined with other monetization methods, it becomes a nice recurring stream.

Pro tip: Focus on consistency. The algorithm favors creators who post often, which also multiplies your earnings.

9. Sell Your Merch

You have created your own unique identity as a content creator over time? You’ve built a loyal community, and they want to support you in journey?

Now is the time to start thinking about creating your own unique merch. It's a great way to strengthen the bond you have with them by sharing unique private jokes or community lore on everyday's objects, like t-shirts, mugs, hoodies, or stickers

TikTok makes it easy to integrate merchandise sales directly into your profile and videos. You can also connect to print-on-demand services, so you don’t need to handle inventory or shipping yourself.

Pro tip: Create inside jokes, catchphrases, or designs that only your audience will “get.” That exclusivity makes merch more desirable.

10. Join Third-Party Affiliate Networks

In addition to our 10% revenue share affiliate program, you can expand your income by joining other affiliate networks. These platforms connect you with thousands of brands willing to pay you for driving sales.

The beauty of affiliate marketing is that you don’t need to create or ship products, you just focus on creating content that inspires people to click and buy. With multiple programs running, you can diversify your income streams and make money promoting products that truly resonate with your audience.

Pro tip: Choose products that you actually use or believe in. Authentic recommendations always convert better than random promotions.

To Summarize

TikTok has transformed from a short-form video app into a full-scale marketplace where creativity meets commerce. And in 2025, the opportunities are bigger than ever.

The truth is, you don’t have to pick just one strategy, you can stack them. Combine TikTok Shop with live selling. Use sponsored posts alongside affiliate marketing. Drive traffic to your website while building a merchandise line. The more you experiment, the more income streams you can unlock.

If you want the fastest and most scalable way to start, join our affiliate program today. With 10% revenue share on every purchase made through your link, you can turn your content into a serious income stream.

TikTok rewards creativity. We reward results. Together, 2025 could be the year you turn your TikTok into your business.